Last Revised:  September 22, 2017


This Privacy Policy is entered into between you and the Greater Good Science Center at the University of California, Berkeley (“Greater Good”). This policy (together with our Terms and Conditions of Service) is presented to you in order to help you make an informed decision about using this website and to explain to you what information we collect, how we store that information, and how we may use it. By using the website, or any other Purpose Challenge website, app or service on which this policy appears (collectively the “Purpose Challenge Sites”), you are consenting to have your personally and non-personally identifiable data transferred to and processed in the United States in accordance with the terms of this Privacy Policy. Please do not use the Purpose Challenge Sites if you do not agree with this policy and any other policies listed on the Purpose Challenge Sites.

The Information We Collect From You

1. Non-Personally Identifiable Information

When you use the Purpose Challenge Sites, we collect certain non-personally identifiable information. This may include browser information (including browser type, browser version, host operating system, and browser language) and your IP address. We use this information to help diagnose problems with our servers and for other administrative purposes.

In addition, aggregate information about the use of the Purpose Challenge Sites may also be collected at the Purpose Challenge Sites from this non-personally identifiable information. We use this data for improving the services offered at the Purpose Challenge Sites.

2. Personally Identifiable Information.

Some services offered by Greater Good are only available if we have certain information about you. We collect and process the following personally identifiable information related to our services:

User Generated Content. When you contribute content to the Purpose Challenge Sites, we will ask that you provide your name, age, physical address, gender, ethnicity and e-mail address, and we may request other information. We may use this information to ensure that you are old enough to contribute content to the Purpose Challenge Sites or to contact you regarding your content. For instance, if we receive a copyright infringement complaint about your content, we will notify you at the e-mail address you have provided. We may also use the content you submit to a Purpose Challenge Site, including submissions that are part of a Purpose Challenge Contest, in social media, as part of an announcement of a winner of a contest, or when we publicize a Purpose Challenge Site.  We will request and, in some cases, require that you consent to certain uses of content that you submit on a case-by-case basis in order to enter a Purpose Challenge contest, and that consent may be part of your agreement to the rules of a Purpose Challenge contest (see below).

Support. If you contact us directly, we may keep a record of that correspondence and record conversations for training and monitoring purposes.

Contests.  We also may collect content from you if we conduct contests and you participate in those contests.  The information we collect and how we use that information will be governed by the rules for those contests, which you will be provided and asked to accept if you decide to participate in a contest. For information concerning Greater Good’s Purpose Challenge Contest, please see the Official Rules at

Use of Cookies

We use cookies on the Purpose Challenge Sites. By using the Purpose Challenge Sites, you accept the use of cookies in accordance with this Privacy Policy. If you do not accept the use of these cookies, please disable them following the instructions in this Privacy Policy.

What is a cookie?

Cookies are small text files that websites place in your browser when you visit them. When you return to the site, the site can access that previously placed cookie to uniquely identify your browser. Cookies accomplish several different things. They recall your preferences at a website, help content render more efficiently, and improve the overall user experience on a website. They can also help advertisers see what interests you and what advertising may be relevant to you. For further information on cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit

What types of cookies do we use on the Purpose Challenge Sites?

We primarily use two different types of cookies on this website: (1) Strictly Necessary Cookies and (2) Analytics Cookies:

Strictly Necessary Cookies: These cookies are essential in order to enable you to move around the website and use its features and services, such as accessing secure areas of the website. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.

Analytics Cookies: These cookies collect information about how visitors use a website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies do not collect information that identifies you. All the information that these cookies collect is anonymous and is used only to improve a website’s services.

The Purpose Challenge Sites use Google Analytics Cookies. Information collected by the Google Analytics cookies will be transmitted to and stored by Google on servers in the United States of America in accordance with its privacy practices. To see an overview of privacy at Google and how this applies to Google Analytics, visit:

You may opt out of tracking by Google Analytics by visiting:

Managing Cookies

You can enable, disable or delete cookies within your browser. In order to do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” menu). Disabling a cookie or category of cookie does not delete the cookie from your browser; you will need to do this yourself from within your browser by choosing the option to delete cookies. If you have disabled one or more analytics cookies, we may still use information collected from cookies prior to your disabled preference being set; however, we will stop using the disabled cookie to collect any further information. You should be aware that if you disable or delete cookies, you will not be able to use all of the functionalities of the Purpose Challenge Sites.

Privacy of Children and Sensitive Consumer Information

The Purpose Challenge Sites are not intended for use by anyone under the age of 13 and we do not knowingly collect information from anyone under the age of 13. We do not ask for, obtain or store any Social Security Numbers or other government issued identifiers, information that describes the precise real-time geographic location of an individual, or precise information related to health or medical conditions (collectively “Sensitive Consumer Information”). If we are made aware that we have received information from anyone under the age of 13 or Sensitive Consumer Information in violation of this Privacy Policy, we will use reasonable efforts to locate and remove that information from our records.

Use of Information Collected

1. Primary Purpose of Information Collected
The information and data collected at the Purpose Challenge Sites is primarily for the purposes of:

  • Ensuring that content and services from our site is presented to you in the most effective manner for you and for your computer;
  • Providing you with the services you request;
  • Notifying you about changes to our service and policies; and
  • Responding to your customer support inquiries.

2. Contact

We may periodically contact you using information supplied to the site (e.g. to provide materials you have requested). You may opt out of receiving certain communications by unsubscribing or emailing us at Certain communications, such as those regarding changes to our policies or changes to services you have purchased, you may not opt out of.

Disclosure of your Personal Information

1. Third Parties

We do not rent, share, sell, or trade personally identifiable information with third parties for their promotional purposes.

2. Compliance with Law

Greater Good reserves the right to disclose your personal information, without prior notice to you, as required by law or when we believe that disclosure is necessary to comply with a law, regulation, or any legal request (e.g. court order or subpoena) served on our web site. Furthermore, we may share your personal information when we believe it is necessary to address fraud or other illegal or prohibited activity perpetrated through the Purpose Challenge Sites, or to prevent imminent bodily harm. However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to a third party’s, including a government’s, request to disclose your information.

3. Service Providers

We may employ service providers and other companies and individuals to perform functions and provide services on our behalf (such as e-mail service or account management). These entities may have access to your personal information to the extent needed to perform their functions and also to provide you with the services that you have requested.

You may write to us and update your contact information or ask that we not share your personal contact information with third parties, at

We will take all legally required steps to implement your opt-out requests promptly; but you may still receive promotional information from us by mail for up to 60 days due to printing and mailing schedules, and up to 10 days for e-mail.

Your California Privacy Rights

Under California’s “Shine the Light” law, California residents have the right to receive information from us regarding categories of personal information the Site shared with its affiliates during the previous calendar year, if any. This information will be provided free of charge, once per calendar year upon request. To request this information please email with the subject line “Request for California Privacy Information.” We will respond to such written requests within 30 days following receipt at the e-mail or mailing address stated above.

Do Not Track Notice

Greater Good may track its users and customers over time and across third party websites to provide targeted advertising.  For example, we may serve Facebook advertisements to users who visit the Purpose Challenge Sites using “targeted pixels,” which are small, transparent, pixel-sized images that allow companies to track website visits and other types of online activity. The Purpose Challenge Sites are not equipped to respond to do not track requests from browsers. You should also be aware that some third party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you.


Although we have implemented systems and procedures to secure the data maintained by us, security during Internet transmissions can never be assured.  Our policy is to limit access to Personal Information to those of our employees or agents with a specific need to access or retrieve this information.  We store data on multiple service systems, in controlled environments, using SSL (Secure Sockets Layer) encryption and technology, including protected logins. We also use daily malware to monitor our website servers against any attacks. To maintain security, we conduct internal reviews of our security measures on a regular basis. While Greater Good does not share any information you provide to us except as described in this Privacy Statement, any Personal Information you post elsewhere on the Internet may available to anyone.

Privacy Practices of Third Parties

We may, from time to time, provide links to third party websites.  When you click on links to websites outside of the Purpose Challenge Sites, third parties may place their own cookies or other technological devices on your Internet browser, independent of Greater Good. We have no control over these third parties and no responsibility for the technologies they employ. To learn how a particular web site collects and uses your information, you should read the privacy policy of that website.

Changes to Privacy Policy

We may modify this Privacy Policy at any time, so please review it frequently and at least each time you submit personal information to the Purpose Challenge Sites. If we make material changes to this policy, we will notify you here at, by email, or by means of a notice on our homepage. The date of the most recent revisions will also appear on this page. Changes are effective immediately upon posting. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your interactions with the Purpose Challenge Sites.

Changes in Company Structure

In developing our business, we may engage in the sale of certain assets and the company itself, or parts of it, may be sold, merged or otherwise transferred.  In such transactions and changes in ownership, user information, whether personally identifiable or otherwise, may constitute one of the transferred assets.


For questions or concerns regarding this Privacy Policy please contact:

The Greater Good Science Center at the University of California, Berkeley

2425 Atherton St., #6070

Berkeley, CA 94720